But the past few years have seen some missteps. Teens in particular would spend the day on the app, turning images into a form of messaging to constantly update each other. The company rose to prominence by being a sort of persistent connective tissue between users. There is plenty of blame to lay at the feet of Snapchat's management, and CEO Evan Spiegel. It didn't lose any users, and Wall Street was positively jubilant: The stock popped 20 percent after hours.īut that such modest results prompted such optimism at all is a sign of how far has Snapchat has fallen. This week, however, Snapchat released its fourth quarter results, and surprisingly, it has managed to staunch the bleeding somewhat. The company once synonymous with tech-hungry teens has been usurped in the public consciousness by its competitors. My forgetfulness was less a question of my own advancing age than the fact that Snapchat is no longer the relevant cultural force it was just a couple of years ago.
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